5PREVIEW

Busy bees.

2012-01-27T13:08:00.000+01:00

We've been pretty busy lately, first the PREMIUM fair in Berlin (thanks to eveyone that passed our stand! a lot of great encounters!!) then yesterday the campaign shooting of AW 12-13. Maybe we'll post some backstage polaroids from that later on today...It would be great to share.

In the meantime....2 nice girls with 2 nice 5PREVIEW T-shirts: PARIS & HOPE.

1st picture: Colleen Henman

2nd picture: Photography: Rene Vaile
Fashion: Ruby Heery
Hair and Make-up: Naomi McFadden
Model: Taylor Warren @ Priscilla's
Shot on location at Sun Studios.

60 % FINAL SALES

2012-01-27T09:54:00.001+01:00

TAKE ME TO THE STORE

5PREVIEW @ BERLIN_ Premium Fair 18-20 january 2012

2012-01-16T14:53:00.000+01:00

We're showing our Fall/Winter 2012-13 collection "WORK IN PROGRESS" at the PREMIUM EXHIBITIONS in Berlin, Germany, the 18-20 of January. For more information write an e-mail to: information@5preview.se

No War.

2012-01-10T17:27:00.001+01:00

It looks like it's made for her...Violet is wearing the 5PREVIEW military shirt. It's unisex and on sale. Just a few left. Check it out HERE.

Shooting Lookbook AW2012-13.

2012-01-09T08:21:00.001+01:00

Two long days of shooting of the 5PREVIEW AW2012-13 lookbook...This is us when we just finished. Tired...but satisfied! (Isabella, Gennaro, Emma, Tony, Emeli, Fredrik Fredrik & Ilona)

BLACK COAT (on sale!)

2012-01-04T08:59:00.000+01:00

Ebba is wearing the 5REVIEW black cashmere coat (again)! THAT coat is on sales now, check it out HERE.

Violet E.

2012-01-03T18:34:00.002+01:00

Violet brings some great attitude to the internet. Here she's wearing a gray 5PREVIEW "WHATEVER" T-shirt...

Outlines.

2012-01-03T16:10:00.000+01:00

Happy New Year everyone!

New year, new expectations....like these two drawings i found in my phone (the first one from the Mucha museum in Prague the second one from Galleri Andrén-Schiptjenko in Stockholm - a drawing by Omid Delafrouz). I just love them like that. Not finished. Just pen on paper.

SALES!

2011-12-27T16:45:00.001+01:00

The big SALES has now started! 30 % on selected items. There are not many left, so hurry up! Click HERE.

5PREVIEW "SHORELINE" SS2012

2011-12-21T12:05:00.000+01:00

So here it is! Some selected items from our Spring / Summer 2012 lookbook. We prefer thinking of summer now instead of the cold gray winter that is outside....The collection will be availabe in our onlinestore (and all the nice stores around the globe that are carrying 5PREVIEW) in february 2012.

See you next year! (BTW...this is POST n° 1000 in the 5PREVIEW blog!)

Models: Calle, Tilda, Cristine Photo: Fredrik Ottosson

HE'S SO FINE

2011-12-19T13:44:00.000+01:00

Dake and his 5preview shopper bag goes all around Singapore. Looking great ♥.

ONE MORE REMINDER: THE HOHOHO CODE (15% off!) IS VALID UNTIL THE LAST DAY OF DECEMBER. Great opportunity to get some late X-mas gifts or New years gifts or Birthday presents for those January born kids.

LINK TO FLAGSHIP STORE

LINK TO X-MAS SHOP

♥ who is the lucky one...

2011-12-19T11:52:00.002+01:00

"oh,

it is the black, mystical, wintery and almost beastly version of little red riding hood

magical

magical christmas,
alise"

Simple as that. Merry Christmas ALISE, you won the CASHMERE JACKET with this sweet comment (we will contact you during the day)

Thanks everybody who took part with poems and nice words, we would love to give a jacket to all of you.... but we can't.

Didn't win but still want it? Get it in our webshop, here. And again don't forget you'll get 15 % off the price if you add the code HOHOHO at checkout. Magical!

BLACK COAT GIVEAWAY!

2011-12-13T14:27:00.001+01:00

This is a great opportunity! We GIVE AWAY one of these warm cosy soft coats.....all you have to do to is to write a comment below and tell us why we should give the coat to you, and don't forget to write your e-mail! We also need to know your size (check it out HERE.)....

Pn monday we'll tell the lucky "winner". Now we're going to Russia! Brrr.....

BLACK CASHMERE.

2011-12-13T10:58:00.001+01:00

Ebba is wearing the 5PREVIEW black cashmere coat!

LISA.

2011-12-12T15:05:00.002+01:00

Lisa wears the 5PREVIEW WHATEVER shirt. Looks good! Have a closer look of the shirt HERE.

JUMP.

2011-12-12T10:16:00.001+01:00

Picture from HERE.

TANK.

2011-12-09T17:01:00.001+01:00

A nice picture from French STYLEJUNKY...unfortunately the oversized "PREVIEW" tank is out of stock in their store but fortunately we still have some in ours! At a really good price, check it out HERE!

MINI X-MAS PARTY!

2011-12-09T09:47:00.001+01:00

In Sweden it's a lot of Christmas parties going on in this period (this morning it was some kind of snowstorm and the need of candlelights, "glögg" and cosyness is rising to extreme levels) and we combined it with some samplesales. Last week in our warehouse where there is a lot of space, and yesterday night in our little tiny studio in Stockholm. A lot of nice people showed up and we had a really great time!

FEMME FATALE n° 221

2011-12-08T11:33:00.001+01:00

The same lady spotted by ELLE.COM and FACEHUNTER. She's wearing the 5PREVIEW silk FATALE T-shirt. Have a closer look HERE.

BLACK & WHITE.

2011-12-07T15:12:00.000+01:00

I spent the whole day looking at terrible 5PREVIEW fakes on chinese e-bay until my eyes started to bleed, so i needed something nice to look at before the projects of this afternoon starts....Margiela's WHITE OBJECTS and ANDREA CREWS black clothes for example.

GO GREEN!

2011-12-07T09:41:00.001+01:00

The 5PREVIEW pleated leather mini skirt looks so good on Stella from London. All this green fur and dip-dyed hair makes us happy this cold wintery wednesday morning!

FASHIONAIRE.

2011-12-06T13:44:00.001+01:00

Have you visited our X-MAS store? (AKA the outlet.) You'll find a lot of great things (and really good prices) for example the black college sweater, perfectly washed out with a shiny Y5L print....or our classic VOLUME T-shirt...not with this print here that is sold out, but with a lot of other prints. We just wanted to tell you, in case you didn't know.

We ship with UPS now so if you order now you'll have it before christmas without problems.
Another important thing: If you use the discount code HOHOHO you'll get 15 % off. The pictures are from Fashionair.

SIMPLICITY

2011-12-06T10:05:00.001+01:00

No sketches first, no studies, that's long past:
I do what many dream of, all their lives,
--Dream? strive to do, and agonize to do,
And fail in doing. I could count twenty such
On twice your fingers, and not leave this town,
Who strive—you don't know how the others strive
To paint a little thing like that you smeared
Carelessly passing with your robes afloat,--
Yet do much less, so much less, Someone says,
(I know his name, no matter)--so much less!
Well, less is more, Lucrezia: I am judged.

Robert Browning "Andrea del Sarto" 1855

(5PREVIEW black silk oversize shirt Photo by Maren / 5PREVIEW Big white bag / 5PREVIEW "5"silver ring)

Preview SHORELINE SS2012.

2011-12-05T15:20:00.001+01:00

Everything just gets darker and colder so we wanted to show you a little preview of our spring / summer 2012 collection. Just to let you know that there is hope...there will be another spring and another summer...The collection is called "SHORELINE" and will be for sale just after the wintersales in january...

THE FIVE OF DECEMBER

2011-12-05T08:47:00.001+01:00

Good monday morning! The "winner" of the 5-RING giveaway is Marco...

Hey 5's crew! ... I tried 5 times to win something, writing something nice using my 5 neurons left but it seems i had not the skills! So it's twozero5 here in the morning, and well it's december 5.. a good day to try again the 5 contest.. so gimme 5 and let's do it! And if you still don't wanna make me the winner of the 5 ring, at least please send me a typewriter 5 button 'cuz i broke up mine spamming 5 all around this post...

Here beside: a nice picture of our PARDON OUR FRENCH bag from PIXIE MARKET and also a little piece from the NYLON blog.

RING WEEKEND GIVEAWAY ("5 IS THE MAGIC NUMBER")

2011-12-02T14:20:00.001+01:00

A weekend closer to cristmas and we'll have another GIVEAWAY! This time you can EASILY get this vintagelike typewriterbuttonring in silver. Just write acomment below and tell us why you want it and also your e-mail.

Anjelica in the pictures is wearing the ring and an oversized 5PREVIEW hoodie.

Monday morning we tell who's the lucky one!

PRESSDAYS SS2012

2011-11-30T15:28:00.001+01:00

We found this little review from the pressdays in Copenhagen (we're working with AGENCY V in Copenhagen, Berlin & New York since october) on BON.SE :

" 5Preview är ju kanoners. Hade faktiskt glömt dem lite. Men nu grävs det upp grejer! Måste införskaffa grå sweatie med varulvtryck och slashad halslinning. Missa inte deras samarbete med UN Women för att stoppa trafficking. De fina t-tröjorna “Liberté” stöttar kampanjen och kostar €55.Och ser ni en dam i What Ever-jeansjacka så är det BONs beautydept."

The SS 2012 collection will soon be up on our homepage and in store in february 2012. The wolf on the sweater above is made in collaboration with illustrator Ragnar Persson.

BLAZER.

2011-11-29T12:04:00.001+01:00

Natalie is wearing the 5PREVIEW blazer again. Looks amazing!

You want to get one for X-mas? Click HERE.

(If you add the discount code: HOHOHO you'll get a 15 % discount.)

5PREVIEW STUDIO dark tuesday morning end of november.

2011-11-29T08:33:00.001+01:00

Well you're in your little room
and you're working on something good
but if it's really good
you're gonna need a bigger room
and when you're in the bigger room
you might not know what to do
you might have to think of
how you got started
sitting in your little room

(White Stripes)

BONUS TOTE ON ORDERS OVER 100 €

2011-11-28T14:30:00.001+01:00

FROM 3 PM TODAY, ALL ORDERS REACHING OVER 100 € WILL GET A "PRET-A-PROTESTER" TOTE FOR FREE.

The offer will go on until December 24.

Hurry to the X-MAS SHOP or FLAGSHIP STORE! First come, first serve...


Back side of tote. Model: MALIN H. Photo: KAT M.

WINNER....

2011-11-28T09:52:00.001+01:00

"A Denim Jacket is a necessity in everyone's wardrobe. It can make any outfit with just a few accessories but if it already says 'Outlaw' on the back no need for accessories. You're already ready to go!

Mad Love from Canada for your stuff!!"

Thanks Janine for this and big congrats, because YOU won the denim jacket! <3
You will get an e-mail from us during the day.

DENIM JACKET GIVEAWAY

2011-11-25T12:35:00.001+01:00

See the girl in the black denimjacket?

THAT jacket is almost sold out, we only have ONE SINGLE PIECE left, (in medium).

So there is only one chance to get your hands on this great jacket, to comment below, why we should give it to you. And we also need your e-mail.

On monday we chose the lucky one!

Try walking in my shoes...

2011-11-24T12:08:00.001+01:00

We're making shoes for the FIRST time. New adventures.

Psst...

2011-11-23T16:25:00.001+01:00

...this is the secret wall of our fall/winter collection 2012-13 "WORK IN PROGRESS"... just can't wait to show you.......

LET'S GET DIRTY II

2011-11-22T18:24:00.001+01:00

Soon it's CHRISTMAS (just like every year...time flies...) and this year we decided to print some christmas card to send to...special people. Terese & Isabella went down to the workshop and got their hands dirty.

(Don't forget that it's also christmas HERE.)

FYI...

2011-11-21T12:52:00.001+01:00

Don't miss out when we make daily updates in our online stores. Today we added a new item; the offwhite oversized totebag with "BIG MICHELE" print! If you want to get updates by e-mail, sign up to our monthly newsletter by sending an e-mail to news@5preview.se.

A CROCODILE.

2011-11-21T11:26:00.001+01:00

Watch out for the hawaiian crocodiles, Maren! ♥♥♥

AN ODD MORNING

2011-11-18T09:26:00.001+01:00

At An Odd Morning in HongKong you'll find a lot of 5PREVIEW stuff, for example our pleated leather skirt, the silk "ROMA" dress and the little "PARDON OUR FRENCH" totebag!

Let's get dirty.

2011-11-17T16:32:00.001+01:00

An improvised mini-shooting for the next issue of 5-PIECE-PAPER that is called "Work in progress". We were printing a T-shirt.

Thanks Henrik for the studio, Helena for the pictures and Terese for the hands!

TRI.

2011-11-16T10:46:00.001+01:00

Tri is reading in an Australian forest, wearing the 5PREVIEW "PARIS" T-shirt.

KATARINA.

2011-11-15T10:43:00.001+01:00

Katarina S. is carrying around a 5PREVIEW totebag. You can find it in our X-MAS SHOP, check it out HERE.

EBBA...

2011-11-14T14:55:00.001+01:00

Beautiful redhead Ebba Zingmark from Umeå in the north of Sweden is here sporting our black cashmere coat on a walk in the forest. Couldn't look better! Check out Ebba HERE. And the coat HERE.

"Okay, here it is - the jacket. The world history’s most perfect autumn garment! So amazingly beautiful, practical and comfortable. It’s from 5preview, a Swedish brand that I’ve just discovered and fallen in love with. It has been around for four years and have become pretty well-known overseas but they’re still relatively unknown in Sweden. Check out the online-store, or their cool blog!"

NATALIE

2011-11-10T13:13:00.000+01:00

Who said black was boring? Not at all! Even less when you mix different materials. Natalie used leather, knits and silk. (We have a lot of that in our store as well)

Find the 5preview silk blazer here.

Parkbench find.

2011-11-10T11:07:00.000+01:00

Terese found a bunch of old wet magazines on a bench in the park on her way to work, and look what was inside them! Woohooo!!!

I ain't afraid of no ghosts....

2011-11-08T11:08:00.000+01:00

We were looking for a location for our campaign shoot of AW2012-13...and remembered a good advice Jenny gave us many years ago about this old house south of Stockholm...full of old objects and spirits (at least that's what they say...). We went there today....and got completely astonished by the beauty of the place. When the snow comes, we'll be back!

Postcards from the warehouse.

2011-11-07T12:00:00.000+01:00

Say hello to the warehouse! After the big move in April, the new service has been running and all goods and warehouse people has established in their new premises. Last week we peeked in, carried some boxes around and helped prepare a couple of t-shirts for their journey out into the world!

WINNERS!

2011-11-07T10:59:00.001+01:00

Well it may be late for a morning, but the winners of the shopper bags aaaaaaare......

Vanessa Krystin from CANADA & Teemu from FINLAND!

Congratulations! You will both get an e-mail with more info during the day.

Weekend GIVEAWAY!

2011-11-03T15:25:00.001+01:00

Are you ready for another BAG GIVEAWAY?! Here we go! This time it's our REALLY NICE shopper in BLACK or WHITE. Just write a comment below why YOU should have the bag and then...your e-mail....and please do it before MONDAY MORNING when we randomlu select one person for the black bag and one for the white. Good luck!

(Can't wait until monday morning? Check out the bag HERE.)

Picture by Anjelica.

WORK IN PROGRESS: 5PREVIEW AW2012-13...

2011-11-03T11:12:00.001+01:00

We got some prototypes in for next winter.

It's gonna be really dark.

Heavy knits appreciated.

A lot of blazers....

Even more heavy knits. Deep black.

Wool coats...color blocks.

Sweet dresses.

A big mess as usual. The collection seems so schizofrenic when we see it on paper...but we assure you....this WORK IN PROGRESS will defenitely lead to something interesting..

You you it's always you.

2011-11-01T12:01:00.002+01:00

We LOVE to see these kind of editorials but one thing we LOVE even more....is when you send us pictures of yourself wearing 5PREVIEW like the pictures below!

Please send all pictures to: terese@5preview.se

We're looking for 5 PHOTOGRAPHERS. (again)

2011-10-31T11:33:00.001+01:00

We're looking for collaborators for the 5th issue of the 5PREVIEW magazine 5-PIECE-PAPER. The magazine is free and distributed in all shops around the world that sells 5PREVIEW, in fairs and showrooms. So we mainly look for photographers but if you have some other interesting creative skills please contact us! The magazine is free so the collaborators work for free BUT get published and gets as many magazines as they want. And they can keep the clothes. A pretty good deal! So don't hesitate to contact us, and tell your friends!

Portfolios and ideas to: terese@5preview.se

Things we like: FRÅN Ö TILL A.

2011-10-31T09:02:00.000+01:00

Soon the new collection of Cheap Monday's ÖRJAN ANDERSSON will be released. Emeli Mårtensson from 5PREVIEW helped him out with some graphics. Keep yourself updated HERE. The jeans weill be out on the website in a while, for sure. To see it click HERE.

Good Deal.

2011-10-28T13:26:00.002+02:00

Dark Stockholm skies...

2011-10-28T11:33:00.000+02:00

Photo by Andreas Sandberg.

"Thinking 'til it's creaking"

2011-10-27T16:03:00.000+02:00

Things going on....

5PREVIEW DAILY NEWS

2011-10-26T13:46:00.000+02:00

WE HAVE A COULPE OF PROJECTS GOING ON AND IN ONE OF THEM WE HAVE THE OPPURTUNITY TO WORK AGAIN WITH FRANCESCO ERCOLINI WHO TWICE TOOK PHOTOS FOR 5 PIECE PAPER. THESE ARE FROM ISSUE 1.

YES!

2011-10-24T10:55:00.003+02:00

We gave each e-mail address one queue ticket, thereafter picked out three numbers.
The winners are: EVONNE, AMANDA AND LILI!
You will all get an e-mail from us quite soon... CONGRATS!

Here's some inspiration from Danish "Alt for Damerne" August issue. Didn't win? Shop the bag here.

BAG GIVE AWAY!

2011-10-21T12:20:00.000+02:00

It's time to once again invite you to another give away thrust!!

We've got this mini tote bag in black, white and bluish grey and if you like it, post a comment below with your e-mail address and FAVE COLOR! If you want you can also tell us what you're gonna do today! Just for fun. Because this time it doesn't matter what you write, we will just pick a winner by random number.

Winner will be announced on MONDAY. Bonne chance!

Link to bag in store: HERE.

THE 5PREVIEW EFFECT...

2011-10-21T11:04:00.000+02:00

It seems to affect us all. Tonight suddenly our new girl Ilona's mobile phone mysteriously began to turn things around... We suspect it's just another case of the 5preview effect.

NOIR...

2011-10-20T13:36:00.000+02:00

(PICTURES FROM "FRAV".)

...comme la nuit. Comme du charbon.

Just another thursday.

2011-10-20T10:06:00.000+02:00

The little "PARDON OUR FRENCH" bag from AW 2011-12 "Paint it Black" collection.

The very start of AW2012-13 collection. Things we like.

Denim jacket from the upcoming SS2012 collection.

New PINS. Just can't get enough of them!

That little ferry passes back and forth outside our windows from morning to evening. Really peaceful.

5PREVIEW TEAM.

2011-10-19T14:20:00.002+02:00

Terése.

Ilona.

Gennaro.

Emeli.

"SOYEZ RÉALISTES, DEMANDEZ L'IMPOSSIBLE"

2011-10-18T14:10:00.000+02:00

Means "Be reasonable, demand the impossible". This was one of the slogans of the french revolutionary students which we think was a good saying, so we made some interpret's on it...

Get them here. And while speaking of revolutions and riots and stuff... T-shirt "LIBERTÉ" & totebag "PROTESTER"!
(+ RIOT in the OUTLET!)

INSPIRATION MONDAY

2011-10-17T11:52:00.001+02:00

ATELIER POPULAIRE - MAI 68
We found some old pictures from the Parisian Atelier Populaire, which was a graphics factory of the student riots in Paris 1968. Beautiful artworks of statements, slogans and protests and manifests were created here. We love the idea of making posters and prints by hand and screen printing. So we just had to show you this!

Via Cavour n° 221, Roma 15 october 2011

2011-10-16T18:44:00.000+02:00

We will not make any political comment at all on this behaviour (or the reason why people start riots). The only reason why we put this video here is that they're in Via Cavour n° 221 in Rome, Italy, where 5PREVIEW started to print T-shirts 4 years ago.

5PREVIEW ❤ STRIPES

2011-10-14T16:37:00.001+02:00

Stripy week is over for this time (we all know the stripes will be back again sooner or later)! Click here to do some weekend shopping in our Stripes section of the store. And don't forget that we absolutely LOVE seeing you wear our stuff. E-mail your pictures to terese @ 5preview . se! Have a great weekend!

Xxo,
5preview team

CONGRATS TO MYLÈNE!

2011-10-14T10:26:00.000+02:00

This time we just couldn't choose a winner of the Striped T-shirt. So one of our designers was asked to pick a number between 1 and 53. He picked number 13. And that was Mylène!

I love my mom, really and I just remember her words right now.. "Darling! you can't wear stripes! they make you look faaat!" haha I never forget these words. but now I think my mom told me a lie! how could stripes make me look fat?! don't they look cool and chic? now my mom can say what she wants, everyone can wear it no matter which size you have! Let me show her the truth about stripes! Please let me win this stylish T-Shirt.

Congratulations! Please contact us Mylène because you didn't add your e-mail address!
Write an e-mail to terese @ 5preview . se!

And by the way Em made this sketch yesterday. Patti. Great inspiration.

Winter 2012-13: Under construction.

2011-10-13T10:14:00.000+02:00

The STRIPED SHIRT GIVEAWAY will go on until tomorrow morning. If you want to participate please comment on the post below (not this one) And don't forget to write your e-mail address! (Otherwise: how can we contact you and tell you that you won the shirt?)

Ilona & Gennaro working on a new jacket.

The little frenchie would LOVE to go to Paris.

A huge mess. 4 persons + 1 dog, 60 squaremeters and a 120 pieces collection under construction.

Sketches found on Terése's desk.

Important details. Buttons. They all seem to look the same but they're not.And above: fake fur, of course.

Sketches found on Emeli's desk.

GIVE AWAY

2011-10-12T12:30:00.000+02:00

Write a comment below; why do you like stripes?

We have an admirable 5preview striped long sleeve thumbhole t-shirt give-away here (MIDDLE PIC) for somebody out there. The winner will be announced on Friday.

2011-10-11T15:19:00.001+02:00

We were into stripes yesterday... remember? Because we've actually got some new stiped stuff in the store! Eleonor is wearing the long sleeve t-shirt with thumbholes. Perfect protection when cold winds are making attempts to come inside your jacket.. This tee is super soft made of 90 % modal and 10 % silk. Light. And cosy. And all nice. Shop it here.

About interviewing.

2011-10-11T11:12:00.001+02:00

Maren is a cleaver girl that wears 5PREVIEW a lot...on the picture she wears the oversize silk shirt. She has an interesting blog, check it out HERE.

STRIPES ARE TRIED AND TRUE

2011-10-10T13:41:00.003+02:00

It's not a new trend; it's tried and it's true. The stripes will never be out and you can always trust their talent in creating a contrast to your image. We look back in time and get inspiration from Jean Seberg, Brigitte Bardot, Audrey Hepburn, Jane Birkin, Charlotte Gainsbourg, James Dean, Jean Paul Gaultier, John Lennon, Bob Dylan, Edie Sedgwick, Pablo Picasso, Kurt Cobain and so many more who used the classic stripe like professionals.. for example:

Edie Sedgwick

Pablo Picasso

Kurt Cobain

We have striped things too.

FEMME ET HOMME FATALE

2011-10-08T16:45:00.001+02:00

She: one of the finds of facehunter during Paris fashion week.

He: a cool finnish guy called Jim.

LENE NYSTROM + 5PREVIEW

2011-10-07T15:22:00.000+02:00

Lene Nystrom from Aqua (remember?) threw away her Barbie clothes and is now wearing a....5PREVIEW hoodie! Good choice. (Clip from the magazine GAFFA). Check it out HERE.

NOAH GOT THE BIG BLACK BAG.

2011-10-07T10:24:00.000+02:00

It's friday and we're in love so there was no doubt about it: NOAH was the lucky winner of our give away!

There's this girl, she is great. Her smile is like sunshine. Everything is better when she's there. She has a great fashion sense and most importantly she love bags. I can't stand the idea somebody else getting the bag instead of me winning this for her.   p.s. I love her.  

Isn't that sweet? We'll send her a bag straight away!

BAG GIVE AWAY

2011-10-04T12:40:00.001+02:00

Hello.
Who want's to win our big black give-away bag?

This bag is super simple. Large and spacious. Suitable for picnics or weekends, shopping, dog friends....

Smooth 100% fake leather with adjustable shoulder straps, metal knobs on the bottom for extra durability, inside pocket for important little things. Magnetic closure and 55 cm deep. You could actually hide behind it!

Big "NEW CAVOUR" patch on front side and patterned lining.

So, why should we give this bag to you? Tell us, leave a comment below. The winner will be announced on friday.
OH AND OF COURSE DON'T FORGET TO ADD YOUR E-MAIL ADDRESS.

BAG N° 008 - finally in store!

2011-10-03T14:31:00.008+02:00

Shop.

Peach touch silk shirt dress....

2011-09-30T16:54:00.000+02:00

Maren is wearing the 5PREVIEW washed silk shirt from the SS2011 collection. Check it out here! That's a great shirt, I have no idea why it ended up in the OUTLET.

Friday afternoon..sun is shining outside...Stockholm is turning red yellow and brown....It's probably one of the last nice sunny days so....See you on Monday!!!

SPORTBAG

2011-09-30T10:58:00.000+02:00

Here's our SPORTBAG from last summer collection. It can be found now in the 5PREVIEW outlet. Get one before it's too late! Click HERE.

5PREVIEW in PARIS.

2011-09-29T10:10:00.000+02:00

We're in PARIS! Come and see us at the Rendez-Vous Fair ESPACE EVOLUTION! It's the last chance for buyers to get our SS2012 collection. Don't miss it.

Updates in the STORE

2011-09-27T10:37:00.007+02:00

Last week we shot new pictures of the old classic T-shirts, to refresh the online store. Here is the result. Why not celebrate by shopping a brand new old Tee? Big thanks to our beautiful and gifted model Saga! And of course to photographer Fredrik and all of you who worked behind the camera. Click here to check out the store!

Aand, just wanted to add some old pictures from how it all started. On the floor and walls of Via Cavour n° 221.

Metal pendant.

2011-09-26T09:39:00.000+02:00

Anna and her MICHELE necklace.

Coming Soon: PAINT IT BLACK II (AW2011-12)

2011-09-23T16:19:00.000+02:00

Payne's Gray...

2011-09-23T12:01:00.000+02:00

Stella at LFW....wearing a 5preview "PAINT IT BLACK" silk top....and that's what we're doing today...painting....

Payne's Gray obsession...Isn't that the new BLACK?

Little Sal came back to the studio after a long holiday in the countryside. He is pretty confused.

Waterpaintings for Örjan..

We went down to Italy the other week to do some knitwear research and now it's decided: We will start to produce our knitwear in Italy! Good news, right? Probably the best combination: Getting inspiration up here in chilly Scandinavia and then produce with Italian yarn....

We're looking for a Production Assistant.

2011-09-22T11:31:00.000+02:00

Today (and some days next week) we run interviews with some of the really great people that applied for the job as a production manager assistant at our little company! We're buried under CV:s, drawings, applications, letters..... It's really exciting and we can't wait to see who it will be that joins our staff!

Shooting SS2012...

2011-09-21T08:27:00.002+02:00

A lot of ironing....

New sheer materials for SS2012.

Nice shoes...

Boo Trädgård is a beautiful place outside Stockholm. Next Saturday they'll close down forever and everything in the place will be sold. And there is a lot of nice stuff there.

Old garden books.

Get inspired.

Grapes and a lot of organic stuff. Nature is the new Urban.

The most uncomfortable shoes on earth.

Saga, the model, had a lot of patience.

Even the birds liked the homemade lunch.

Saga, Fredrik and Tony. Great people to spend a day with!

It's always funny when you have to shoot summery pictures when it's really cold outside.

Fredrik, when he is not in Norrland shooting bears he's usually shooting the 5PREVIEW collections.

Some "behind-the-scenes" from last Monday when we shot our high summer 2012 collection at Boo Trädgård outside Stockholm, Sweden. We picked together a great team and a BIG THANKS to Fredrik the photographer, Fredrik the photographer assistant, Saga The Model and Tony the makeup & Hair guy!

The pleated leather skirt!

2011-09-20T11:25:00.000+02:00

Our good old friend Stella got snapped like a million times during LFW wearing the 5PREVIEW pleated leather skirt! (Vouge.it, Elle.uk & Cosmopolitan.uk)

Check out Stella's blog here.

Check out the skirt here.

THE POWER JUMPER.

2011-09-15T11:03:00.005+02:00

Knitwear times are closing in! Winds are blowing. (Oh and yes, we know that most places on this earth are still warm enough without this tip. But for those of you who wants to be well prepared it could be very usable!) Go for a dig in the winter wardrobe and reunite with your favorite boots and scarves while updating the jumper supplies. Hide away in the knit of the season; it's semi-transparent, rough knitted and asquint cut.
And of course, all sizes are unisex.

Go to the shop.

Y5L...

2011-09-11T11:49:00.001+02:00

5PREVIEW TANKTOP // DANISH FEMINA // september issue

2011-09-07T13:50:00.000+02:00

Hawaiian tropic...

2011-09-07T13:37:00.000+02:00

The perfect tee for hawaiian tropic weather (for example) seems to be this one. Light, not so transparent and best of all: the profit goes in 100% to UN Women Sweden who is fighting for a better world; without human trafficking.

La liberté est un droit!

Pictures by Maren.

She's a rebel.

2011-09-06T16:00:00.001+02:00

Anjelica cut the sleeves off her tee with one of the seasons brand new prints; "FREUD". Hot leather pants, those nice boots, et voilà. She's a rebel.

5PREVIEW STUFF in Danish Bazaar September issue 2011.

2011-09-02T10:33:00.002+02:00

The end of the road....

2011-08-31T09:42:00.002+02:00

We really really proudly present this little video made by pictures by our favorite photographer Fredrik Ottosson that he shot for our collection AW2011-12. The music is by dear friends Catfox. You won't find so much about them if you google...not yet. The clothes in the video are (almost) all available in our onlinestore. The only exception is the gray collegesweater that won't be for sale there. Enjoy!

5PREVIEW looking for: PRODUCTION ASSISTANT

2011-08-30T14:26:00.000+02:00

Check out the ad HERE. It's in Swedish but if you want more info about the post please contact us at information@5preview.se

Bbbbrrrrrrrr.......

2011-08-26T09:12:00.001+02:00

Fall is coming! At least here in Sweden...This is our wintercoat, same style but 2 different fabrics. Matilda on the left is wearing the waxed canvas version that has a nice flannel lining. It's a big jacket so there is also space for a nice sweater under it....Tilda on the right is wearing the wool / cashmere version. It's extremely soft and I guess putting it on now I'll probably wear it until the snow melts in march....The leatherbelt can be used to slim-it-down a bit....

Have a closer look HERE.

Where is my mind?

2011-08-23T10:24:00.000+02:00

Some news: 5PREVIEW silver jewelery! For this fall we made a thin silver bracelet with the writing "WHATEVER" and a vintage like silver ring with an attached old "5" button from a typewriter. Enjoy!

To have a closer look, click HERE.

Anjelica is wearing our "FREUD" T-shirt from the fall 2011 collection. Be the first one to get it! Click HERE.

THE OUTLET IS READY FOR YOU NOW

2011-08-22T15:28:00.004+02:00

GO!

Lots of new old things, cheap cheap!

5PREVIEW BAG // ALT FOR DAMERNE

2011-08-22T10:40:00.004+02:00

Hi! We had two weeks off, now we're back with new energy and inspiration. Autumn is closing in, let's get cosy, drink plenty cups of tea and read some magazines! Our tip is to get the latest issue of Danish Alt For Damerne where one of our upcoming BAGS has been published:

"PAINT IT BLACK" 5PREVIEW Autumn/Winter 2011-12

2011-08-03T15:57:00.001+02:00

Photo: Fredrik Ottosson

“PAINT IT BLACK”, the AW2011-12 collection of 5preview shows a new direction to the
brand former known as only a T-shirtbrand. The collection takes a deep dive in a black color bath,
shades of a soft grayscale on high quality materials. Soft, sheer and fresh. There are organic silk
underwear, rough military inspired coats, lumberjack flannel and soft semitransparent cashmere
sweaters.

Check out the collection in our ONLINESTORE. The new printed T-shirts are available from today, the collection will be released in a few weeks. The former products in our store will now be moved to the OUTLET.

Now we finally go on HOLIDAYS! See you at the end of august!!!