5PREVIEW JOURNAL

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Wednesday, 23 April 2014

PEOPLE: Masha Sedgwick

The gorgeous Masha from Masha Sedgwick featured our SS14 Raw Edge cropped sweater with hood and clothes makers print in one of her latest posts. This great 'every day' piece can be layered up or worn by itself on those warmer days.

Get your HERE!



Tuesday, 22 April 2014

The 5PREVIEW Archives: Roberto Baruffi



This week we start with a new 5PREVIEW ARCHIVE Collaboration with Italian photographer Roberto Baruffi.

Born in Bergamo in 1987, Roberto Baruffi was passionate about photography during school. Eager to create an independent style, he began to create projects that form a union between an artistic vision and the fashion world.

He has recently focused his attention on portraits while merging artistic and conceptual photography with fashion photography. Since 2009 he has worked with agencies, associations and private clients, modeling agencies, designers, has created posters and campaigns for civil rights, look books and catalogs.


For his shoot for the 5PREVIEW ARCHIVES, Roberto created a strong, saturated editorial look in urban surroundings. 

All pieces from the 5PREVIEW ARCHIVES can be bought at our online store for €20.
Don't forget, if you buy over €100 worth from our '5PREVIEW ARCHIVE' collection you will receive FREE SHIPPING. Enter the code: FREESHIPARCHIVE at checkout. Limited stock!







CREDITS:
Photographer - Roberto Baruffi
Assistant Photographer - Alessandro Perazzoli
Make Up/ Hair - Max Scassamiliano
Stylist - Luca Rossi

Thursday, 17 April 2014

SHOP: L Square, Egypt

Our SS14 collection 'The Nouvelle Vague' has been featured quite strongly in the L Square boutique in Egypt!

L Square began operation in 1994 with the vision to spearhead and lead the Fashion scene in Egypt by bringing the best worldwide brands into the Egyptian market. In a short period L Square became a favorite among Egyptian women looking for global trends that marry into their local taste. This success is derived by the spirit of its founders, who through their expertise in the global fashion scene and their insight into Egyptian taste, were able to carve that fashion haven in the heart of Cairo. 

L Square owns two operational boutiques in Cairo, one in Heliopolis and the other in Mohandessin.


Wednesday, 16 April 2014

PEOPLE: Vienna Wedekind

Carola from the Vienna Wedekind blog styles our SS14 Navy and White stripe unisex tee in a casual but smart blazer and black jean combo. We love how this simple tee can be translated into so many different styles. Get yours HERE!



Tuesday, 15 April 2014

PEOPLE: Ebba's silver lining!

The always adorable Ebba featured our SS14 Silver raglan sleeve dress in one of her latest blog posts. We love how she paired this metallic jersey with some silver classic vans.

To see more of this look check out Ebba's blog post HERE.

Want this dress for yourself? Buy that HERE!