Maria Chiara has a good point
“My fav are "pret-a-protester" because with big chains like Zara or H&M the Pret-a-Porter is disappear, now everything is too fast, every week there is a new collection in the shop and the fashion research in style and in materials is dead. There are only a trend and everything fast so I am a protester because I want back the season and no more pre-collection or something...”...because here we're trying to make a small collection and it's so much work if you are a small company. H&M & Zara has new products coming out everyday in their shops and we're struggling to get 5 pieces out 2 times a year. It's more soul in it, and it's up to the client to chose.
Maria Chiara, you'll definitely get a bag!Felix, happiness is important but not enough. This life is too tough for that
("I prefer the "PREVIEW" bag, because the design of the logo is very simple and nice. My text hasn't a profound background, but I would use this bag every day and of course you would make me very happy!")I miss
New York so much so I will egoisticly give a christmas-bag to
Paola! (
"If I win I will be the most stylish at Union Square farmer's market! Coco What or Pret-a-Protester...honestly i don't know which one could work best! Emeli the graphics and the ideas are always very clever and will never stop surprising me!")
And
T.P will get a bag for this little text:
“ I personally like the "Prêt à Protester" Tote bag the best, as it represents a feeling and idea that is rather old if we think in the light-fast speed of the Fashion Industry. But is just as relevant now as it is then, especially with all that seems to be going wrong with the World.But in a more related vein, it urges the fashionistas and fashionistos of the World that are weary of being slaves to the Rulers of Fashion to rise up, revolt and PROTEST!So regardless of the reading, it is a message of inspiration to everyone from those in the Third World who are slaves to the First World, to those in the First World who are slaves to Fashion. To sum up, the reason I love this bag is because the simple phrase "Prêt à Protester" represents the way everyone should be.”Mayz thinks that brands are overrated, and sometimes I do thing so but still, 5preview is a brand too...but
MARCO kind of got the message:
“ It is just to hard to define why the one i like most is 5preview.It's an all-in-one meaning ofsemplicity=styleprotest against alredy seen accessories and repetitive luxury collections. And.. afterall.. are they really luxury ?!?!?fashion far from its not-fashion victims.black and white contrast as a powerful, underground, clear, kickass message.moreover.. preview as preview and nothing more, just of 5preview, just by an army of 1. and not by in-famous old stylist out there only for money and in-glory.. but for a real ideal to fight for.an finally, it's great to understand the art of 5preview collection. Its power is not a particular layout of the tee or bag, your art doesn't concern the useless adds and odds that today stylists focus on: u just have your message and 5preview it's just that, u make art with simple speedy words, five preview it's all about that power..with great success.” and he gets
a BAG!Terry seems a little bit worried:
“My favourite is Pret a Protester, because it's a funny slogan about something important - everybody's right to protest against what is wrong...and God only knows how many things are wrong nowadays”Sto-Dromo doesn't like her boyfriends ex that likes Chanel (
I'm bored of coco chanel and her endless mottos on how women should dress-and because my boyfriend's ex loves chanel-pffff) and to be honest, I think we all are a little bit overfed with Chanel in general nowadays (ANOTHER film is actually coming out about her, BASTA!), and well maybe a little tired of out boyfriends ex-girlfriends too.
Sophie is quite clever and the layout of her message makes her
WIN A BAG:
“ please write a comment (✔)which one you like the most (coco what! ✔) and why (less is luxe! ✔)and there will be a little CHRISTMAS giveaway!The 12th november I'll be the lucky winners!The prints are called PRET-A-PROTESTER, COCO and PREVIEW.that's it. and this is just a preview of what i can say about you ;)”Poor
Boris, he lives in
GERMANY and can therefor NOT buy anything, I think it's a good reason to give him a bag as a Chrismas gift. ("
Most i like the Preview Totebags. I like 5PREVIEW so much, but i never can buy anything because i have no money and i live in Germany. The preview totebag ist the most fashionable. The is made for me, haha")
It seems expensive in
Greece too (what is it with these european countries?) “
Maria Antonia said: “
I like the "coco what" because i cant afford a 'real' chanel bag,i like the "pret a protester" because here in Greece life is to epensive compared with are wages so i'm protesting and last but not least i like the "preview" because for me you are an affordable luxury!!” but THIS IS NOT ENOUGH TO WIN A BAG.
Ida made JACKPOT though and will get a bag:
"The Pret A Protester is pretty boss... It reminds me of Paris 1968 and riots, youth, drugs and some need to change the world. But it's made modern. It's a print on a totebag, such a simple yet modern thing, on the shoulders of every stylish young thing (who haven't got the dough for Balenciaga). These are the people that are supposed to change the world, make an impact where it's necassery. But they don't really, do they? Well, things have changed, we're constantly connetced to the world via cellphones, internet, facebook, twitter etc. etc.We could if wanted too, though, but still things like global warming remains "unsolved".We are global consumers, that could solve some things if we chose to consume the right things.Ok, I know that this is a long ass comment, and I'm stopping now before things get out of hand (if they haven't already). This is what popped in to my mind, when I was thinking about the bag, though. Not a lot of clothes/brands are this thought inducing, although they should be, because that's really design at it's best. To sum it up: it's a pretty clever bag.”Grey don't understand french ("
PRET-A-protester, I like this one because I can't understand it. If one landed on my shoulder in time for Christmas, I could study it everyday. I mean it, everyday.") and it's OK. You won't win the bag but I can give you a little french-lesson. It comes from Pret-a-porter =
[French : prêt, ready + à, to + porter, to wear.]. Instead of writing PORTER we wrote PROTESTER which means PROTEST. The print is from the 4th collection of 5preview so this is really a Preview because you'll find that shirts in the shops next spring. The whole collection is about protesting.
...and the genious
Jovanni Addiel told me that Naco Paris did a similar bag with the text
“Karl, Who?” written by hand, and asked me also not to be mad if somebody copy your ideas if I do the same. Jovanni will NOT win a bag but this is worth a little explanation. COPY is one thing, get INSPIRATION from is another. 5Preview is not pretending to be Naco Paris, it's just a funny consequence of what they did. I love their bag, and I love seeing Karl wearing it, It would be great if Coco wore the 5preview-bag but unfortunately she is dead.
Below you can see what makes me a little mad.
This is COPYING and this is BAD. Those people use pictures by 5preview to sell their own horrible stuff, and I can only give a little advise if someone else wants to copy 5preview:
1) Stay away from Chanel-a-like stuff, they're gonna sue you
2) Don't use fonts directly from the computer, give it a little more time and do it by hand, otherwise it looks so static and stiff and
CHEAP.OK, so this is the
WORST SHIT I've ever seen. Those people also uses
PICTURES MADE EXCLUSIVELY BY & FOR 5PREVIEW to promote their crappy product.
(MariaChiara, Paola, T.P., Marco, Sophie, Boris & Ida: Please send an e-mail to
5preview@live.com with your shipping addresses!)
In the beginning of next year the poster magazine 5-piece-paper will be released.
...but still a bit...well I don't know how to say it...boh...
Photos by Helena Karlsson.
Justine is wearing the 5preview PREVIEW T-shirt (available in our onlineshop from the 1st of december)
The fat cat is photographed by Francesco Ercolini.
The old classic CAVOUR T-shirt (no longer available) seen in Paris worn by topmodel Bara Holtova: Outside Tsumori Chisato Fashion Show @ Carrousel du Louvre from Stockholm Streetstyle.
Black 5preview for WEEKDAY T-shirt from the blog Andreas Stil.
Huge plexiglas anchor necklace by 5preview.
A preview of the new PRET-A-PROTESTER collection: BLACK & WHITE printed 5preview totebags!
This supercool WHATEVER messenger-bag is available in the onlineshop of POLIPO. Click HERE!
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